CK One

I love Calvin Klein's controversial ad campaign from the 1980's for the unisex fragrance CK One, and it's still relevant today. This campaign launched the career of model Kate Moss and on America's Next Top Model Cycle 11, the runner up, Sam, posed for a shot resembling the photo's from this campaign. It's great the way that it makes jeans and a t-shirt look trendy. I think it's time for another similar ad campaign to take place for CK One.